Cut Duplicate Content By Stripping Paramaters From URLsOn April 27, 2022 by admin
Yahoo! and Google allow you strip parameters from dynamic URLs as a way of reducing duplicate content issues. If you use dynamic URLs then there is a good chance that each page on your web site has two or three (or more) different URLs.
When search engines find the same content with different URLs they have to make a decision. Which version of the page do they index? Google has often said they will select what they feel is the most appropriate. This may not be what you call the most appropriate.
The real issues arise when other websites link back to that page using a different URL to the one that has been indexed. In effect, this link is lost and is not included as an inbound link when Google calculates that page’s search ranking.
By telling the search engines which URL your prefer, or in this case, which parameters should be stripped from the URLs, you are reducing duplicate URLs back to a single URL, all collecting the ‘juice’ that comes from inbound links.
You can access this feature through Yahoo! Site Explorer – just look for the Dynamic URLs feature. In Google, you can access the feature through Google Webmaster Tools, Site Configuration and Settings. Look for Parameter Handling at the bottom of the page.
If you use dynamic URLs, you have a choice – change your URL structure, and for large sites that could be tricky, or make use of the Yahoo! and Google services. Your SEO program will be so glad you did.
You may also like
Get more stuff
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Thank you for subscribing.
Something went wrong.
we respect your privacy and take protecting it seriously